What to Above the Fold and Freshbooks have in common? Both companies pride themselves on being user-centric companies. Casey McKinnon, Director of Product and Design at Freshbooks and to ATF’s Joe Baz discuss exactly what that entails.

How do you know that the content you are producing is effective? At Confab, the first North American content strategy conference, Ahava Leibtag and Aaron Watkins demonstrate that with iterative usability testing, you can validate the content you produce.

News organizations make a point of having up to the minute news. But are their sites up to date? We’ve found that many are not; where is the disconnect?

You may already know your clients. But personas can help you keep them at the front of your mind through each project.

What is user experience design and how is it impacting businesses today? Our inaugural blog post discusses the distinction between web design and user experience design, its focus on the customer and its correlation with business objectives.