Tag Archives: user-focused design
MAYA Innovation

The MAYA Principle – Jim O’Neill On UX Booth

Tweet Above the Fold’s Jim O’Neill is being featured this week on UX Booth, for his article about Raymond Loewy’s Most Advanced Yet Acceptable (MAYA) principle, “Designing the Future, Gradually“. We recommend reading the whole post, but here’s a teaser, to whet your appetite:   Good design…raises the bar for what people expect from their […]

Read more
Photo of Casey McKinnon

Freshbooks’ Secret Sauce

What to Above the Fold and Freshbooks have in common? Both companies pride themselves on being user-centric companies. Casey McKinnon, Director of Product and Design at Freshbooks and to ATF’s Joe Baz discuss exactly what that entails.

Read more
SentenceDeathmatch

Sentence Deathmatch: a Content Strategy Exercise

As an exercise in content strategy and messaging the ATF team created an internal mission statement last week. To guide the exercise the team took some ideas from a presentation created by Kristina Halverson for UIE15. Throughout the exercise the team learned more about content, one another, and the company business objectives.

Read more
Usability Finding of Correct and Incorrect Navigation Labeling

User Experience Design: The Misunderstood Piece of Web Design

What is user experience design and how is it impacting businesses today? Our inaugural blog post discusses the distinction between web design and user experience design, its focus on the customer and its correlation with business objectives.

Read more