Tweet Above the Fold’s Jim O’Neill is being featured this week on UX Booth, for his article about Raymond Loewy’s Most Advanced Yet Acceptable (MAYA) principle, “Designing the Future, Gradually“. We recommend reading the whole post, but here’s a teaser, to whet your appetite:   Good design…raises the bar for what people expect from their [...]

What to Above the Fold and Freshbooks have in common? Both companies pride themselves on being user-centric companies. Casey McKinnon, Director of Product and Design at Freshbooks and to ATF’s Joe Baz discuss exactly what that entails.

As an exercise in content strategy and messaging the ATF team created an internal mission statement last week. To guide the exercise the team took some ideas from a presentation created by Kristina Halverson for UIE15. Throughout the exercise the team learned more about content, one another, and the company business objectives.

What is user experience design and how is it impacting businesses today? Our inaugural blog post discusses the distinction between web design and user experience design, its focus on the customer and its correlation with business objectives.