Kathleen Keating of FastStart Communications recently interviewed Joe Baz to help us understand the fundamental differences between UX Design and Web Design.

“User Experience Design is not all about User Interface.” With one sentence, Joe Baz launched a room full of developers and UX designers into the realm of ideation: the hidden side of UX. Watch the video of Joe’s talk to learn what you can do to solve customer challenges.

The newest Above the Fold team member, Brian Del Giudice, sits down with CEO Joe Baz. Watch the video, and learn more about what makes this UX designer tick.

This week, on Yottaa’s Web Performance Optimization blog, Joe Baz is featured with his article, “The Illusion of Speed.” In this article, Joe explores perception, reality, and how it affects the user experience.