Kathleen Keating of FastStart Communications recently interviewed Joe Baz to help us understand the fundamental differences between UX Design and Web Design.

In 2010 Dave Gray released the handy book, Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, in which he, Sunni Brown, and James Macanufo provided dozens of group brainstorming suggestions. A few weeks ago we had the pleasure of speaking with Dave. Dave talked with us about everything from Gamification to Star Trek to the podular (or scalable) organization, an idea which he is exploring later this year in his new book, The Connected Company.

The newest Above the Fold team member, Brian Del Giudice, sits down with CEO Joe Baz. Watch the video, and learn more about what makes this UX designer tick.

Joe Baz, UX expert and Above the Fold’s founder, is featured in this edition of A Cloud and SAAS Moment. Watch the video to learn about three big (and possibly surprising) mistakes you could be making.

What to Above the Fold and Freshbooks have in common? Both companies pride themselves on being user-centric companies. Casey McKinnon, Director of Product and Design at Freshbooks and to ATF’s Joe Baz discuss exactly what that entails.

ATF’s Marli Mesibov recently interviewed discount-usability testing champion Steve Krug. Their discussion ranged from Steve’s books, to his opinions on this rapidly growing field, to how to get a job through nepotism.

Christine Perfetti, CEO and Founding Principal of Perfetti Media, shares her perspective on the user experience field and how usability testing plays its part.

Margot Bloomstein, principal of Appropriate, Inc., and content strategy specialist shares her perspective on user experience design as a whole.