Tag Archives: interview

UX Design vs. Web Design

Kathleen Keating of FastStart Communications recently interviewed Joe Baz to help us understand the fundamental differences between UX Design and Web Design.

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Dave Gray Connects with ATF

In 2010 Dave Gray released the handy book, Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, in which he, Sunni Brown, and James Macanufo provided dozens of group brainstorming suggestions. A few weeks ago we had the pleasure of speaking with Dave. Dave talked with us about everything from Gamification to Star Trek to the podular (or scalable) organization, an idea which he is exploring later this year in his new book, The Connected Company.

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Brian Del Giudice, Ux Designer

Fireside Chat # 2

The newest Above the Fold team member, Brian Del Giudice, sits down with CEO Joe Baz. Watch the video, and learn more about what makes this UX designer tick.

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Three Top Cloud and SaaS UX Mistakes

Joe Baz, UX expert and Above the Fold’s founder, is featured in this edition of A Cloud and SAAS Moment. Watch the video to learn about three big (and possibly surprising) mistakes you could be making.

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Photo of Casey McKinnon

Freshbooks’ Secret Sauce

What to Above the Fold and Freshbooks have in common? Both companies pride themselves on being user-centric companies. Casey McKinnon, Director of Product and Design at Freshbooks and to ATF’s Joe Baz discuss exactly what that entails.

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Interview with a Rocket Surgeon: a conversation with Steve Krug

ATF’s Marli Mesibov recently interviewed discount-usability testing champion Steve Krug. Their discussion ranged from Steve’s books, to his opinions on this rapidly growing field, to how to get a job through nepotism.

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Christine Perfetti

Christine Perfetti: Bringing Usability Testing to Your Business

Christine Perfetti, CEO and Founding Principal of Perfetti Media, shares her perspective on the user experience field and how usability testing plays its part.

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Margot Bloomstein

Content Strategy with Margot Bloomstein

Margot Bloomstein, principal of Appropriate, Inc., and content strategy specialist shares her perspective on user experience design as a whole.

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