Tag Archives: Confab
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Quantitative Content

On the last day of Confab, Marli Mesibov collects key takeaways about the quantitative aspects of a good content strategy. The sessions of the day focus on SEO, Analytics, and the economics of it all, which can’t be ignored!

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Content Creation From Theory to Practice

Content Creation From Theory to Practice

It’s Day Two of Confab 2012, and Marli Mesibov is back with more live blogging. Today we focus on practical application. Read on for advice from content strategists Relly Annett-Baker, Shelly Bowen, and Dan Roam.

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10 Reasons Writing Isn’t Just Bulleted Lists

Confab 2012 is up and running, and Marli Mesibov is at the thick of it, live blogging about how to become a better content strategist. On Day One she’s at Relly Annett-Baker’s workshop, learning why writing is more than just bulleted lists.

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A Thanksgiving for the Mind

Above The Fold shares some of the many things on each of our recent reading lists, from books to articles and blogs to online videos, seminars, and training courses. Stuff your mind with a cornucopia of hearty goodness, with no tryptophan-induced side effects.

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Confab 2011

Hashing Content (Confab Part 2)

How do you know that the content you are producing is effective? At Confab, the first North American content strategy conference, Ahava Leibtag and Aaron Watkins demonstrate that with iterative usability testing, you can validate the content you produce.

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Content Strategy Delivers (Confab: Part 1)

Content strategists have a strong message they want to tell the world: “We deliver value!” At Confab, the first North American content strategy conference, they demonstrated that businesses could quantifiably measure their work.

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