Steve Jobs was a creative genius in the field of UX. But was that a personality trait or a learned attribute? By looking at his story, we can decide whether there could ever be a “next” Steve Jobs.

Mental Models play a key role in user experience. But what is a mental model, and how does it relate to relate to intuition, experience, and great design?

Content Marketing World is a 2-day conference in Cleveland where content is king and creativity is queen. Marli Mesibov returned with 7 quick tips on improving content, from some extremely talented content marketers.

A/B testing is often spoken of as though in opposition to usability testing. In reality, the two types of tests answer different questions and serve different purposes. Both have a place in a project; in fact, they often complement one another.

“Those who cannot learn from history are doomed to repeat it.” – George Santayana. Google’s UX team is top of the line, and constantly seems to learn from the past. But what happens when history fails us?

As an exercise in content strategy and messaging the ATF team created an internal mission statement last week. To guide the exercise the team took some ideas from a presentation created by Kristina Halverson for UIE15. Throughout the exercise the team learned more about content, one another, and the company business objectives.

News organizations make a point of having up to the minute news. But are their sites up to date? We’ve found that many are not; where is the disconnect?

Both Facebook and Meetup have undergone major redesigns in the past few months. How are users reacting? Are the redesigns successful? Most importantly: if your users demanded it, would you rescind a major redesign?

Last week we discussed the pros and cons of in-house usability testing. This week we are following up with a set of tips on how to start your own in-house usability tests.

We’re pretty excited to show some screens of UI design and iconography work we did and continue to do for PTC University. PTC University is the learning, adoption, and training arm of PTC, a software company that helps folks like Nasa and Boeing with product development.