Tag Archives: Above the Fold
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A Second (Usability) Date with Steve Krug

Usability speed dating: a series of quick usability tests that give attendees the chance to facilitate, participate in, and observe several tests in just a few hours. Get the inside scope about what it’s like to speed test with ATF’s Meghan Reilly.

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joe-and-curt

SaaS without UX? Unconscionable!

SaaS adoption is on the rise – forecast to increase nearly 18% last year! Curt Raffi tells us how SaaS companies can offer a little extra when it comes to UX.

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Gamifying UX Design

As user experience designers, we constantly seek new ways to engage users, so gamification is a natural step. How do gamification and UX techniques overlap?

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A Boston Business Thank You!

Last week we requested help for the Red Cross, and the Boston business community responded. In the spirit of giving, we were able to raise $2250 for the Red Cross’s Hurricane Sandy relief efforts! Thank you so much, to all who donated.

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Errors_FiveFaces

Teaming With Success

The key factors that made conference Northeast PHP 2012 a success are also critical when approaching a UX design project. With that in mind, here are five tips to consider when planning your next project – whether you’re dealing with a few dozen stakeholders, a few hundred conference attendees, or both.

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The MAYA Principle

Overcoming Resistance to Change: The MAYA Principle

Great design can change (and raise) our expectations about our experiences. The chief obstacle to great design, however, is our own resistance to change. In this slideshare, we explore Raymond Loewy’s principle of “Most Advanced, Yet Acceptable,” or MAYA.

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design

UX Design vs. Web Design

Kathleen Keating of FastStart Communications recently interviewed Joe Baz to help us understand the fundamental differences between UX Design and Web Design.

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content first

Mobile First or Content First?

Mobile first or content first? This week on Web Designer Depot, our own Marli Mesibov considers this question – and the answer may surprise you.

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Dave Gray Connects with ATF

In 2010 Dave Gray released the handy book, Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, in which he, Sunni Brown, and James Macanufo provided dozens of group brainstorming suggestions. A few weeks ago we had the pleasure of speaking with Dave. Dave talked with us about everything from Gamification to Star Trek to the podular (or scalable) organization, an idea which he is exploring later this year in his new book, The Connected Company.

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Brian Del Giudice, Ux Designer

Fireside Chat # 2

The newest Above the Fold team member, Brian Del Giudice, sits down with CEO Joe Baz. Watch the video, and learn more about what makes this UX designer tick.

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