Joe Baz’s interview on How to Hire a Great Art Director is live at The Content Marketer! The article focuses on ATF’s experience in hiring UX designers and Art Directors, as well as the experiences and advice of Peter Brown, from Brown Creative.

Usability Testing is widely know to be an important part of the design process. Marli Mesibov explains why testing is important early in the process, and how continuing testing throughout the process can benefit your product.

Testing seems an obvious piece of the process in theory, but practically speaking, why should you do usability testing? Usability testing will help you to create user ready, user friendly products with an added level of specificity and detail you could otherwise miss out on.

You may already know your clients. But personas can help you keep them at the front of your mind through each project.

At Usability Bootcamp, Heather gives a synopsis about Paper Prototyping. What does paper have to do with website creation? More than you’d think.

What is user experience design and how is it impacting businesses today? Our inaugural blog post discusses the distinction between web design and user experience design, its focus on the customer and its correlation with business objectives.