As an exercise in content strategy and messaging the ATF team created an internal mission statement last week. To guide the exercise the team took some ideas from a presentation created by Kristina Halverson for UIE15. Throughout the exercise the team learned more about content, one another, and the company business objectives.

What is user experience design and how is it impacting businesses today? Our inaugural blog post discusses the distinction between web design and user experience design, its focus on the customer and its correlation with business objectives.