How do you know that the content you are producing is effective? At Confab, the first North American content strategy conference, Ahava Leibtag and Aaron Watkins demonstrate that with iterative usability testing, you can validate the content you produce.

On May 24, Dave Gray presented the theory and techniques behind Gamestorming: a creative process that allows people to collaborate on ideas through games. Above the Fold and BostonPHP were proud to host such an enlightening and inclusive evening.

Congratulations to the winners of Tap that App! In first place, Accessible Places, and our two runners up, Zazu and VoKnow.

Content strategists have a strong message they want to tell the world: “We deliver value!” At Confab, the first North American content strategy conference, they demonstrated that businesses could quantifiably measure their work.

If you haven’t already entered Above the Fold’s Tap that App Contest to win a free usability test, head over to Eventbrite now and sign up. And remember, just for entering scores you an invite to the Tap that App and UX Social Hour on Thursday, June 2nd at The Asgard in Central Square.

ATF is hosting Tap that App, a contest to win a mobile usability test for your app! Join us June 2 where we will announce the winner at the Boston UX Social Hour.

Come join Above the Fold, Christine Perfetti, and Dan Ritzenthaler at UX Social Hour this Thursday. 6pm, John Harvard’s in Harvard Square. Good food, good drink, great company!

SXSW is only two days away and Above the Fold is ready for the UX action. Joe Baz will be attending SXSW Interactive and gives his sum up of some of the really exciting topics that are related to user experience.

Above the Fold, Steve Krug, and BostonPHP put together the first ever Usability Testing Speed Dating Night last night. The result was a huge success, with attendees learning to run their own usability tests!