The MAYA Principle – Jim O’Neill On UX Booth

Above the Fold’s Jim O’Neill is being featured this week on UX Booth, for his article about Raymond Loewy’s Most Advanced Yet Acceptable (MAYA) principle, “Designing the Future, Gradually“. We recommend reading the whole post, but here’s a teaser, to whet your appetite:

Good design…raises the bar for what people expect from their experiences, advancing the public high-water mark for “best user experience.” As the creator of a web or mobile application, yanking that bar upwards is your goal. But it’s important to keep in mind a key fact: People are resistant to change. You can only raise the bar as high as your audience will let you; deliver an experience that’s too far from what they’re comfortable with, and they’ll walk away.