Above the Fold – User Experience Design

Screen shot 2012-05-16 at 3.11.22 PM

Quantitative Content

On the last day of Confab, Marli Mesibov collects key takeaways about the quantitative aspects of a good content strategy. The sessions of the day focus on SEO, Analytics, and the economics of it all, which can’t be ignored!

Read more
Content Creation From Theory to Practice

Content Creation From Theory to Practice

It’s Day Two of Confab 2012, and Marli Mesibov is back with more live blogging. Today we focus on practical application. Read on for advice from content strategists Relly Annett-Baker, Shelly Bowen, and Dan Roam.

Read more
confab-logo

10 Reasons Writing Isn’t Just Bulleted Lists

Confab 2012 is up and running, and Marli Mesibov is at the thick of it, live blogging about how to become a better content strategist. On Day One she’s at Relly Annett-Baker’s workshop, learning why writing is more than just bulleted lists.

Read more
Brian DelGiudice

UX Design Expansion

We’re very excited to welcome Brian Del Giudice to the ATF team. Finding the right UX designer has been quite a challenge; “We were looking for someone who has the creative vision as well as really solid problem solving skills,” says Heather O’Neill, VP of Operations. ATF has been expanding the team of UX consultants, designers, and researchers over the past year, most recently to include Brian, a talented UX designer.

Read more
How to Hire Happily (Handily and Heuristically)

How to Hire Happily (Handily and Heuristically)

Joe Baz’s interview on How to Hire a Great Art Director is live at The Content Marketer! The article focuses on ATF’s experience in hiring UX designers and Art Directors, as well as the experiences and advice of Peter Brown, from Brown Creative.

Read more
UX Basics Webinar Video

UX Basics Webinar Video

Thank you to everyone who came to the first webinar in our UX Basics webinar series! We had a great turnout and really enjoyed the discussion that began in the Q&A section. Watch the video right here on our blog.

Read more
UX Basics for Beginners (and Professionals)

UX Basics for Beginners (and Professionals)

Have you signed up for UX Basics for Beginners (and Professionals)? Join us on March 12th at noon for a webinar exploring the basics of UX. You know the key to great UX starts with the user.Read more
UX Social Hour Tomorrow!

UX Social Hour Tomorrow!

Come join Perfetti Media and Above the Fold at UX Social Hour tomorrow, 6:30pm at Mead Hall in Cambridge. Good food, good drink, great company! Read more
Learn UX Basics! – A Free Webinar Series

Learn UX Basics! – A Free Webinar Series

Above the Fold is offering a series of three webinars this spring. Come to any, come to all for a crash course in UX Basics. What quick UX tips is your Startup missing out on? What does UX mean for a developer? How does marketing play a role in UX?Read more
Stop Censorship – In Any Form

Stop Censorship – In Any Form

It doesn’t take a UX professional to know censorship causes a bad user experience. The battle against SOPA and PIPA was won, but the war on Internet censorship isn’t over. Anti-piracy bills will return, in some other form, and we need to watch out for them.

Read more
Above the Fold team

Ringing in a Usable New Year

To ring in 2012, we’re taking stock of how far we’ve come, and giving some thought to the direction we are heading.

Read more
ui-library

UI Pattern Library Basics

What are UI pattern libraries and how do they benefit designers and developers? Did you know there are common libraries you might already be using which can be the base for a personalized UI pattern library?

Read more
12.9_CloudandSaaSMomemt_FeaturedImg

Three Top Cloud and SaaS UX Mistakes

Joe Baz, UX expert and Above the Fold’s founder, is featured in this edition of A Cloud and SAAS Moment. Watch the video to learn about three big (and possibly surprising) mistakes you could be making.

Read more